We wanted to take some inspiration from one of the t-shirts in our collection and bring it up into our PRIDE 2018 Collection. We are talking about our AS-IS t-shirt.
Inspired by the home furnishings giant that uses the same colours of Royal Blue and Yellow; we wanted to make a t-shirt to promote body positivity and give people an opportunity to show off their pride in who they are and what they look like.
We also thought we needed to bring this to our PRIDE 2018 Collection especially after seeing a sign that a gentleman was carrying in a Pride Parade; which said, “EVERY BODY IS A PRIDE BODY” and we thought that was really fucking awesome!
Have yourself a happy and safe PRIDE Month and remember that PRIDE is everyday….